![]() In this case, you are the product, and your SWOT diagram can help you distinguish your talents, abilities, and opportunities from the rest of the market.Īnother appealing part of a SWOT analysis is its flexibility. In a personal context, you might put together a SWOT matrix to plan your next career move or to prepare for an interview. A thorough SWOT diagram can help map the way. Then, you can put your organizational strategies in motion based on the comparative analysis-whether your business is about to launch a product or your non-profit is planning a fundraiser. At the same time, you can (and should) perform a SWOT analysis of your key competitors, evaluating where you stand compared to them. In a business context, it can give real insight into what sets your company apart because you examine factors inside and outside of your organization. ![]() Part of the beauty of a SWOT diagram is breadth.
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